Global Senior Public Relations Manager: Trend Micro Inc.

The Global/NABU Senior Public Relations Manager will support the Senior Director, Global/NABU Public Relations, in managing all the day-to-day execution and operations of the Global/NABU PR department.

Responsibilities include but are not limited to: building and maintaining a strategic, proactive, compelling, innovative and results-driven Consumer PR program across a broad set of media for the “Value” business; driving the outside agency to achieve consistently excellent results for this business unit; developing a deep understanding and collaboration with the “Value” business unit executives; expanding relationships with North American mainstream consumer/lifestyles, business, trade, broadcast, online, wires, and social media and other influencers serving all our customer segments, both “Value” and “Volume”; managing product PR launches and campaigns both inbound and outbound; handling incoming media requests and crisis, litigation, acquisition interactions; directing the distribution of media coverage, PR measurement reporting and insights; and doing PR content creation and strategic communication planning as well as liaison with a multitude of internal marketing, support, technical and executive constituencies; and overseeing the proactive, timely development and coordination of information to our global communicators in all the regions.