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MBA Summer Associate - 2010: Hasbro, Inc.

Job ID4137
Company NameHasbro, Inc.
Job CategoryMarketing; Advertising/Public Relations
LocationPawtucket, RI
Position TypeFull-Time, Employee
Experience1-2 Years Experience
Date PostedOctober 26, 2009
Hasbro, Inc.
View Hasbro, Inc. profile and job listings

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com.

We are seeking innovative, flexible and highly motivated 1st Year MBA students for Global Brand and US/Regional Marketing Summer Associate opportunities. In this role, you will assist with the smooth and effective implementation of marketing strategies and product development goals of assigned category/brand. You will provide overall assistance with market research and development, and be a part of developing the strategic direction of the brand.

Additional responsibilities also include:

• Manage core project team for new product development, by aligning with R&D, Engineering and Packaging.
• Provide monthly NPD/industry analysis of key categories.
• Involvement in primary research projects.
• Develop brand and product positioning statements.
• Writing effective briefs.
• Review account specific merchandising/promotional initiatives; evaluation of print/TV advertising.
• Track weekly sales of brand skus, project full year sales periodically, and identify insights and actionable plans to drive volume.
• Review account specific merchandising/promotional initiatives.
• Assist with execution of potential promotions.
• Involvement in preparation of product phasing process, including document and data generation.

Preference will be given to candidates who meet the following requirements:

• Active enrollment in a Masters Degree granting program at an accredited school; concentration in Marketing strongly preferred.
• A minimum of one year professional experience in a Marketing environment; consumer products experience a plus.
• Proficiency with Excel, Word and PowerPoint required.
• Exceptional written and oral communication skills.

Miscellaneous:

• Positions are 40+ hours per week, paid opportunities, OT eligible.
• Housing assistance not available.
• Targeted start date: June 1, 2010. Summer assignment is expected to last 13 weeks.


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