SELLING BROCHURE
Graduated from the University of New Hampshire in December 1992 with a BA in Political Science and a minor in Economics.

I wrote most of this brochure in 2002.

This brochure has great quotes from Executive Qualities written by Joseph M. Fox which may encourage sales people to strive to be their best.

This brochure also mentions many books, articles, and websites which may help sales people become more effective. If customers buy more products and services, jobs are often created and employees may obtain pay raises.

Recommended articles from Bottom Line Secrets make up the largest portion of this brochure.
MY SALES SKILLS
Have worked for Movie Gallery, Inc. since July 1999.

Sold 313 electronic discount rental cards which was 45 percent of my store's goal of 692 cards during the four week Q1 2002 sale. The sale was from March 11 to April 7. Worked less than 125 hours during the
Q1 2002 sale.

The cards sold for $19.99 and are worth $27.

313 cards multiplied by $19.99 = $6256.87

During the Q4 2001 sale, Q3 2001 sale, and Q2 2001, Movie Gallery sold rental cards for $19.99. Customers could obtain tickets for 8 movies for $19.99. Customers could obtain tickets for 6 games for $19.99.

Sold 227 cards during the Q4 2001 sale. The Q4 2001 sale was from November 20, 2001 to January 1, 2002. Worked less than 170 hours during the Q4 2001 sale.

Sold 130 cards during the Q3 2001 sale. The Q3 2001 sale was from August 27 to September 9, 2001. Worked less than 75 hours during the Q3 2001 sale.

Sold 205 cards during the Q2 2001 sale. The Q2 2001 sale was from June 13 to July 4, 2001. Worked less than 125 hours.

313 cards + 227 cards + 130 cards + 205 cards = 875 cards

875 multiplied by $19.99 = $17491.25

Number of hours worked during card sales less than 125 + 170 + 75 + 125 = 495

$17491.25 divided by 495 hours = $35.335859
HOW THE ELECTRONIC DISCOUNT RENTAL CARDS WERE SOLD
One.

Had the following sign facing customers.

NEW RELEASE MOVIES WITHOUT CARD

$19.99 divided by $3.89 = 5.138817

NEW RELEASE MOVIES WITH CARD

$27 divided by $3.89 = 6.940874

VIDEOTAPE GALLERY RENTALS WITHOUT CARD

$19.99 divided by $2.49 = 8.02811214

VIDEOTAPE GALLERY RENTALS WITH CARD

$27 divided by $2.49 = 10.843379

GAMES WITHOUT CARD

$19.99 divided by $4.99 = 4.0060012

GAMES WITH CARD

$27 divided by $4.99 = 5.4108216

ADULT MOVIES WITHOUT CARD

$19.99 divided by $4.99 = 4.006012

ADULT MOVIES WITH CARD

$27 divided by $4.99 = 5.4108216

Two.

Have a copy of the News Release with the title Attorney General Issues Shopping Safeguards for Holiday Buying facing the customer. The News Release is dated November 21, 2000 and may be found on the New Hampshire Department of Justice website which is www.state.nh.us/nhdoj.

Many customers thanked me for providing information about laws in New Hampshire dealing with gift certificates. They told me several companies were breaking the law and that they would show them the News Release.

Three.

Go to customer's account to see if the customer has any additional day fees.

Four.

Say cards cost $19.99 and are worth $27.

Five.

Say how much their purchase is costing.

Say for X amount more you may buy the card for N amount left over.

Example:

Two new releases cost $7.78.

Say for $12.21 more you may buy the card for $19.99, use the card today, and still have $19.22 left on the card.

Six.

If a customer agrees to buy one card, ask if the customer wants to buy two or more cards.

Seven.

If a customer has movies and additional day fees costing $19 or more, tell the customer that the customer should buy one card and ask the customer if the customer would like to buy two or more cards.

Eight.

Think of selling the cards as a game that saves the customers money. Rejection is a part of the game. It is often possible to get a customer to buy a card after the first no. It is often possible to get a customer to buy a card after the second no.

Sometimes, the first no needs to be accepted because of the person's tone of voice and/or body language.
EDUCATION:
UNIVERSITY OF NEW HAMPSHIRE, Durham, NH.

Obtained a BA in Political Science and a minor in Economics in December 1992.

Took four geography courses due to my strong belief that many businesses would do better internationally if they studied foreign cultures.

In 1988, founding member of the Emerging Leaders program at the University of New Hampshire which teaches leadership and management skills in seminars.

Attended Operation Enterprise which is a ten day program conducted by the American Management Association that has business leaders teaching leadership and management skills.
RECOMMENDED BOOKS
One.

Executive Qualities by Joseph M. Fox. The book is out of print. The publisher of the ninth edition that came out in February 1988 is Addison-Wesley Publishing Company, Inc. The copyright date for the book is 1976. The ISBN is 0-201-02437-3. It is the best book I have ever read dealing with management and leadership. I hope that many people will contact Pearson Education which owns Addison-Wesley Publishing Company, Inc. and ask them to consider making the book available on an in demand basis if it is unwilling to put it in book stores.

I called up Addison-Wesley Publishing and found out that if people want the book to be back in print, they need to write to

Editor
Pearson Education
One Lake Street
Upper Saddle River, New Jersey 07458

I mailed a letter to the Editor of Pearson Education on April 9, 2002.

Two.

Supersize Your Job. You may order the book from www.supersize-your-job.com. The book is available as a download. I paid more to have the book printed and airmailed to me from Australia.

The company that publishes Supersize Your Job also publishes Job Secrets Revealed at www.job-secrets-revealed.com. I also paid to have this book airmailed to me from Australia. Job Secrets Revealed may help people obtain better paying jobs.

Three.

Mars and Venus in the Workplace: A Practical Guide for Improving Communication and Getting Results at Work. The ISBN is 0-06-019796-X. The book was recommended to me by a Vice President of a company.

Four.

The Accidental Sales Person: How To Take Control of Your Career and Earn The Respect and Income You Deserve by Chris Lytle. The ISBN is 0-8144-7083-1.

Five.

A Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success by Steven K. Scott who is the cofounder of American Telecast Corporation. The ISBN is 0-684-80303-8.

Six.

Artful Persuasion: How To Command Attention, Change Minds and Influence People by Harry Mills. The ISBN is 0814470637. The book is published by the American Management Association.

Seven.

WHY Smart People Make Big Money Mistakes and HOW to Correct Them: Lessons from the New Science of Behavioral Economics by Gary Belsky and Thomas Gilovich. The ISBN is 0-684-85938-6.

Eight.

The Art of War by Sun Tzu translated by General Samuel B. Griffith. The ISBN is 0-19-501540-1.

Nine.

The Second Revised Edition of Strategy by B.H. Liddell Hart. The ISBN is 0-452-01071-3.

The book is about military strategy.

Ten.

How To Sell Anything To Anybody by Joe Girard

You may check out Joe Girard's website at www.joegirard.com.
RECOMMENDED ARTICLES
One.

Selling In The Zone written by Chris Lytle who wrote The Accidental Sales Person.

Two.

The Power Of A Great Approach written by Chris Lytle who wrote The Accidental Salesperson.

Three.

How to Earn $240,000 a year: Increase Your Earning Potential written by Chris Lytle who wrote The Accidental Sales Person.

Four.

THINKING BEYOND THE ONE - SIZE - FITS - ALL PAY CUT which was written by Louis Lavelle and Michelle Conlin.

The article was in the BusinessWeek dated December 3, 2001.

Five.

Hiring the Right Person written by Mark Albright.

The article was in the March 25, 2002 St. Petersburg Times.
RECOMMENDED WEBSITES
One.

www.makingthenumbers.com - website of Jack Falvey

Two.

www.joegirard.com - The website of Joe Girard

Three.

www.humormatters.com - the website of HumorMatters

Four.

www.mikestewartseminars.com - the website of Sales Trainer Mike Stewart

Five.

www.pragmatech.com - the website of Pragmatech Software, Inc. which makes sales effectiveness software

Six.

www.dorothyleeds.com - the webiste of Dorthy Leeds

She promotes her books, tapes, and expertise very well on her website.

Seven.

www.seasonalstores.com - the website of Seasonal Specialty Stores

Seasonal Specialty Stores has the best employment advertisement I have ever seen in the April 14, 2002 Union Leader on page 15. I loved the following lines "We are well known for great products, great service and especially for bright, knowledgeable and friendly help. Unlike most retailers, we do not expect high turn-over or lay offs. If you are willing to learn, we are willing to train - and the more you know, the more you can expect to be paid. We change constantly with the seasons, so that your job will be constantly changing and challenging." This advertisement says great sales people are appreciated. Seasonal Specialty Stores also has a great website.

Eight.

www.lytleorganization.com - the website of Chris Lytle

Nine.

www.mckinsey.com - the website of McKinsey & Company

Ten.

www.bottomlinesecrets.com - the website of Bottom Line Secrets

Eleven.

www.sigarmsacademy.com - the website of SIGARMS Academy

SIGARMS Academy has a great advertisement on page A11 of the April 21, 2002 Union Leader which says "WE TEACH EVERYTHING YOU NEED TO KNOW ABOUT HANDLING FIREARMS PROPERLY. INCLUDING HOW TO AVOID USING ONE AT ALL."

Twelve.

www.impressionimpact.com - the website of Nancy Michaels

Thirteen.

www.liquidwit.com - the website of LiquidWit which provides companies with ideas and creativity for marketing and advertising. The company is recommended by Nancy Michaels.

Fourteen.

www.business-wisdom.com - the website of Innovative Management Solutions

Fifteen.

www.jjillgroup.com - website of the J Jill Group, Inc.

The website has a nice presentation for potential investors. Heard about the company on CEO Corner on NECN on April 15, 2002.

Sixteen.

www.ljlseminars.com - the website of Lenny Lankowski

Seventeen.

www.salesandmarketing.com - the website of Sales & Marketing Management

Eighteen.

www.icgcommerce.com - the website of ICG Commerce

Nineteen.

www.aberdeen.com - the website of the Aberdeen Group

Twenty.

www.amanet.org - the website of the American Management Association

Twenty-One.

www.nationalgeographic.com - the website of the National Geographic Society

Twenty-Two.

www.listen.org - the website of the International Listening Association

Twenty-Three.

www.settletax.com - website of a Settle Tax Law Firm

Twenty-Four.

www.monster.com - the website of Monster.com

Twenty-Five.

www.trainingmag.com - the website of Training Magazine

Twenty-Six.

www.simcocreative.com - the website of Simco Creative Communications
RECOMMENDED MOVIES DEALING WITH BUSINESS
One.

A Man For All Seasons with Paul Scofield. The movie is about the life and death of Sir Thomas More and his relationship with King Henry VIII. - The importance of character

Two.

The Man In The Gray Flannel Suit with Gregory Peck - Living the balanced life.

Three.

Tora! Tora! Tora! - The importance of quality intelligence and sharing the information with the people who need it.

Four.

Zulu - Never giving up

Five.

The Secret War Of Harry Frigg With Paul Newman - Real leadership may come from unlikely people.

Six.

Love and Basketball - Desire and preparation

Seven.

Swimming With Sharks - What many businesses are doing wrong.

Eight.

Baby Boom - marketing creativity

Nine.

The Manchurian Candidate

Ten.

Efficiency Expert with Anthony Hopkins

Eleven.

The Long Kiss Goodnight with Geena Davis

Twelve.

El Mariachi - Changing tactics to survive

Thirteen.

Waking Ned Devine

Fourteen.

Miracle on 42nd Street - The Black and White Version - Real customer service

Fifteen.

Other People's Money with Danny De Vito, Gregory Peck, and Penelope Ann Miller - Better business strategies

Sixteen.

Othello with Orson Welles

Seventeen.

Glory with Denzel Washington

Eighteen.

In The Company of Spies with Tom Berenger

Nineteen.

Deterrence with Kevin Pollak

Twenty.

Hope and Glory
RECOMMENDED ARTICLES FROM BOTTOM LINE SECRETS

Some of the articles are on Bottom Line Secrets website which is http://www.bottomlinesecrets.com.

One.

WAYMISH ... Why Are You Making It So Hard For Me To Give You My Money

Two.

Why Are You Making It So Hard For Me To Give You My Money: Part Two

Three.

Ultimate Customer Service

Four.

Getting The Most from Part - Time Employees

Five.

Essentials Of Much Much More Effective Negotiating

Six.

How To Get Invoices Paid On Time Without Offending Customers

Seven.

Hide Your Excitement

Eight

Everyone Can Be A Skilled Persuader: Just Take The Time to Understand How Persuasion Really Works

Nine.

Hunt For Hidden Objections

Ten.

Five Numbers You Must Know To Run Your Business

Eleven.

How To Win Back Lost Customers

Twelve.

How To Keep The Valuable Employees You Want To Hold Onto

Thirteen.

How To Get The Most Out Of Your Sales Reps...Good Times And Bad

Fourteen.

Business - Building Secrets of Master Business Builder Jay Abraham

Fifteen.

What To Do Now To Help Your Business Succeed: Today ... Tomorrow ... And Beyond

Sixteen.

How To Manage Tricky Personnel Problems

Seventeen.

Profit From The Incredible Power of Customer Data

Eighteen.

How To Run Your Business Without Sacrificing Everything Else

Nineteen.

Essential Of Prudent Cash Flow Management for Good Times And Bad

Twenty.

Powerful Brochures.

Twenty - One.

How To Win The Tricky Health Insurance Game For You ... For Your Business

Twenty - Two

How To Get The Most Out Of Managed Care ... More Important Now Than Ever

Twenty - Three.

Very Shrewd Career Chalk Talk From Harvard Business School

Twenty - Four.

The Power Of Positive Thinking In Business

Twenty - Five.

Essential of Preventing Inventory Rip - Offs

Twenty - Six.

Secrets of Increasing Business Success: Stop Making It So Hard For Customers To Give You Their Money

Twenty - Seven.

Retailing Wisdom: How To Keep Your Business Growing

Twenty - Eight.

Much ... Much Smarter Selling

Twenty - Nine.

Word Of Mouth Marketing

Thirty.

How To Win Today's High Pressure Retailing Wars

Thirty - One.

Easy Ways To Make Your Business Much More Profitable

Thirty - Two.

Pressure To Increase Profits - How To Keep Customers Coming Back Again And Again

Thirty - Three.

How Don Peppers And Martha Rogers Help Their Clients Keep All Customers Happy One - At - A Time ... All The Time

Thirty - Four.

Stay A Step Ahead Of The Business Slowdown Cut Costs And Boost Revenue Now

Thirty - Five.

From IBM ... Winning E- Business Strategies For Small Companies

Thirty - Six.

The Power Of Teamwork: Practical Strategies For Success

Thirty - Seven.

Financial Controls To Boost Your Business

Thirty - Eight.

Growth Trap

Thirty - Nine.

Everyone In Your Business Has Great Ideas ... How To Make All Ideas Count

Forty.

Maximize profits With The Right Pricing Strategy

Forty - One.

The Power Of Teamwork: Practical Strategies For Success

Forty - Two.

Using The Lessons Of Failure To Boost Your Success

Forty - Three.

Lessons For Business Owners In Good Judgement: Personal Judgement Business Judgement

Forty - Four.

Boost Customer Loyalty With Customized Marketing

Forty - Five.

Brian Tracy's Success Formula For You And Your Business

Forty - Six

Following The Simple Rules Of Continuous Improvement To Improve Your Business And Yourself


Forty - Seven.

Stephanie Winston Time - Management Expert Helps Business Owners Manage Time Better

Forty - Eight.

Great Mentoring The Super Business Builder

Forty - Nine.

Direct Marketing Advice From The Great Denny Hatch

Fifty.

Powerful Ways To Boost Web Sales

Fifty - One.

How To Supercharge Your Career: Secrets From America's Leading CEO's

Fifty - Two.

Strategies For Winning The Very Tight Labor Market

Fifty - Three.

Some Businesses Are making Money On The Internet - You Can, Too

Fifty - Four.

Business - Building Secrets

Fifty - Six.

Some Ways To Use Testimonials Are Much More Effective Than Others

Fifty - Seven

Protect Customers' On Line Privacy

Fifty - Eight

Watch The Margins

Fifty - Nine

How To Deal With Tough Customers

Sixty.

Easy ... Important Formula To Avoid Losing Key People

Sixty - One.

E - Mail Marketing Winning Strategies From Seth Godin: Internet Companies In Trouble ... While E - Mail Marketing Soars

Sixty - Two

How To Build An Internet Business Without Risking A Fortune

Sixty - Three

Car Shopping Savvy

Sixty - Four.

Get Paid Faster

Sixty - Five.

Terri Lonier's Formula To Maximize Office Efficiency

Sixty - Six.

Word Of Mouse

Sixty - Seven.

Market Watcher Faith Popcorn Tells How To Market To Women: They're More Important Than Ever

Sixty - Eight.

Turn Customer Complaints To Your Advantage

Sixty - Nine.

When You Buy At The Same Store Frequently.

Seventy.

Delivering Bad News

Seventy - One.

Building Profitable Relationships With Customers And Vendors

Seventy - Two.

Customers Are More Interested In Your Product Or Service

Seventy - Three.

Mistakes to Avoid When Establishing Your Business On The Web

Seventy - Four.

Print Advertising Mistakes That So Many Businesses Make Can Be Avoided

Seventy - Five.

The Magic Of "BUZZ" ... How To Add It To Your Business

Seventy - Six.

Reward Good Customer Service BY Making It Part Of Compensation Reviews.

Seventy - Seven.

Self - Audit Your Company's Customer Service

Seventy - Eight.

Mrs. Fields' Cookie Magic: How To Turn Your Passion Into Profits

Seventy - Nine.

Call Center Cost Control.

Eighty.

Competing Against Companies Much Bigger Than Yours: Success Strategies Made Simple

Eighty - One.

How To Boost Your Business By Boosting Your Community

Eighty - Two.

Customer Satisfaction Secrets

Eighty - Three.

Offer Customer Rewards

Eighty - Four.

Keep Your On - Line Customers Coming Back ...When The Competition Is A Click Away

Eighty - Five.

How Your Website Can Keep Customers Returning Again And Again
LIBRARIES
I have long thought that the more libraries and the better libraries a nation has the better educated it will be, the more technologically advanced it will be, the more upwardly mobile it will be, and the better able it will be to solve its problems. I hope that individuals and businesses will make donations to libraries. I mailed a donation to

Director John Brisbin
Manchester City Library
Carpenter Memorial Building
405 Pine Street
Manchester, NH 03104