11024 Silver Dancer Drive · Riverview, · FL · 33579-2351 · Home: · 813-671-5484 · Cell: · 813-205-2302 · shay@shayportfolio.com
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Summary
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A creative communications professional with excellent writing and editing skills and developed expertise in marketing, advertising, corporate communications, public relations, and both traditional and Internet publishing. Demonstrates meticulous attention to detail and consistently delivers high-quality work with strict adherence to project deadlines.
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| | Experience
| HSN (Home Shopping Network)
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April 2005 - Present |
Product Information Writer, Jewelry
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St. Petersburg, FL |
| · | Craft creative product descriptions for HSN.com; categories include gold, Technibond, and coin jewelry
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| · | Develop talking points (including features and benefits) for hosts to use during on-air presentations
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| · | Manage relationships between PI team and quality assurance, buyers/merchandisers, vendors, and legal
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| Dunkin' Brands (formerly Allied Domecq QSR)
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November 2003 - May 2005 |
Freelance Writer/Editor
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Canton, MA |
| · | Wrote and edited articles for the Baskin-Robbins and Dunkin’ Donuts franchisee/employee newsletters
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| · | Produced informational brochures for distribution to Baskin-Robbins and Dunkin’ Donuts franchisees
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| Escher Group
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August 2002 - March 2003 |
Copywriter
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Cambridge, MA |
| · | Served as the primary writer/editor and webmaster for Escher Group; provided trade show support
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| · | Crafted all marketing and public relations materials, web copy, and product demo content
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| · | Wrote and edited articles for the Escher Insight newsletter; proofread layouts and printer’s proofs
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| Intelligence Data/Thomson Financial
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November 2001 - December 2001 |
Freelance Writer/Project Manager
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Boston, MA |
| · | Developed the concept and script for Intelligence Data's 2001 electronic holiday card
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| · | Served as project manager and acted as liaison between Intelligence Data and the design firm that produced the e-card
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| Intelligence Data/Thomson Financial
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November 2000 - August 2001 |
Senior Marketing Communications Specialist
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Boston, MA |
| · | Prepared marketing, public relations, trade show, and sales support materials
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| · | Developed the concept and script for the company’s first-ever e-commercial and electronic holiday cards
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| · | Acted as corporate webmaster; developed and maintained web site content on an ongoing basis
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| Allied Domecq Quick Service Restaurants
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March 1999 - November 2000 |
Associate Manager, Enterprise News
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Randolph, MA |
| · | Assigned, wrote, and edited articles for the franchisee/employee magazine, BrandNews; managed all aspects of publication and coordinated the efforts of contributors, designer, printer, and mailing house
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| · | Drafted, edited, and distributed internal communications on behalf of executive management
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| · | Served as intranet webmaster; published a weekly home page news column and other site content
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| Hills Stores Company
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May 1998 - March 1999 |
Copywriter
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Canton, MA |
| · | Wrote and edited copy for advertising circulars, catalogs, in-store signage, and product packaging
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| · | Created scripts for radio advertisements and in-store announcements
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| · | Developed creative concepts and copy for print ads, contests, and fliers
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| Cognex Corporation
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July 1995 - May 1998 |
Senior Public Relations Specialist
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Natick, MA |
| · | Served as company spokesperson; responded to media inquiries and coordinated speaking engagements
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| · | Wrote press releases, brochures, presentations, speeches, internal communications, and recruiting ads
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| · | Produced three award-winning annual reports; authored president’s letter and other content
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| · | Acted as corporate webmaster; crafted web site copy and maintained content and links
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| Cognex Corporation
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October 1995 - March 1997 |
Public Relations Specialist
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Natick, MA |
See description for Senior Public Relations Specialist.
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| Cognex Corporation
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July 1995 - September 1995 |
Corporate Communications Consultant
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Natick, MA |
See description for Senior Public Relations Specialist.
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| The University of Texas
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August 1993 - December 1994 |
Teaching Assistant
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Austin, TX |
| · | Familiarized students with advertising practice and theory in introductory advertising class
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| · | Led discussion of advertising case studies in bi-weekly lab sessions
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| · | Evaluated and graded students' written projects
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| M. Silver Associates, Inc.
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June 1994 - August 1994 |
Public Relations Intern
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New York, NY |
| · | Assisted with public relations efforts for American Express Establishment Services
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| · | Wrote and distributed press releases
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| · | Compiled clippings and account information for client reports
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| · | Built a database of over 700 media contacts
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| Routledge Publishing
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February 1992 - May 1992 |
Editorial Assistant
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London |
| · | Acted as liaison between publisher and contributors
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| · | Proofread and edited a variety of documents
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| · | Researched copyrights and obtained copyright permissions
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| · | Compiled and organized mailing lists
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| Hall Harrison Cowley Public Relations
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October 1991 - February 1992 |
Public Relations Intern
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Bristol |
| · | Assisted with public relations efforts for Birds Eye frozen foods, Wall's ice cream, County Fair Foodservice, and Country Club Hotels
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| · | Wrote press releases, newsletter stories, case studies, advertorials, and merchandising reports
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| Education
| The University of Texas
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December 1994 |
Master of Arts
Advertising
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Austin, TX |
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| Lock Haven University
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May 1991 |
Bachelor of Arts
Journalism & Mass Communication
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Lock Haven, PA |
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Skills
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| · | Microsoft Office: proficient in Word and PowerPoint; some Excel experience
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| · | Internet Publishing: proficient in Microsoft FrontPage; basic HTML editing skills
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| · | Desktop Publishing: working knowledge of Quark XPress, Adobe Acrobat, Microsoft Publisher, and PageMaker
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Honors and Awards
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| · | Rebecca Gross Award for Outstanding Journalism Graduate, Lock Haven University, 1998
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| · | Publicity Club of New England, Bell Ringer Award, Annual Report Category, 1997 and 1998
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| · | Mercury Award, Annual Report Category, Gold - 1997, Silver - 1996
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| · | Arc Award, Annual Report Category, Bronze - 1996 and 1997
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| · | Galaxy Award, Annual Report Category, Bronze - 1997
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